HTC will be adjusting the price of the Vive VR headset in the UK due to changes in the value of the pound. While the headset was previously priced at £689, it will now come in at £759.

HTC Vive gets a price hike on August 11 thanks to a weaker pound

From HTC:

HTC continuously monitors and adjusts pricing to ensure we are providing our customers with the best value possible.  Due to recent currency valuation changes and the current value of the GBP we are adjusting the price of the HTC Vive in the UK to £759 + P&P.  The adjustment will come into effect on Monday 1st August.

The value of the pound has dropped over the last month, leading to many companies raising the prices of their products in order to maintain their margins within the UK. We have seen similar moves companies like Dell with its PCs, as well as OnePlus, which raised the price of its latest phone, the OnePlus 3, in response to the weaker pound.