Deadmau5 has teamed up with Absolut to launch a VR game that lets you step into the shoes of the Canadian music producer. The game is designed for Google Cardboard, with Absolut launching a limited edition Cardboard viewer stylised to look like deadmau5's mouse head helmet.
The title includes a mix of live-action and CGI elements that allow you to guide deadmau5 from his studio to a nightclub, ending in a concert performance of his new track, Saved:
The Absolut deadmau5 experience begins in the artist's garage with a guest appearance from his Instagram-famous cat, Meowingtons. Here, users help deadmau5 select one of his iconic cars, complete with a driver, and set out on a journey toward a nighttime gig. For the next scenes, users maneuver live-action obstacles to get deadmau5 to his concert destination on time.
The culmination of the experience is a concert in which the artist performs his new track, "Saved" in front of a live audience shot in the artist's hometown of Toronto.
The free Absolut deadmau5 app will be launching on July 27, and if you already have a Cardboard, you can install the app on Android and get started. Absolut's limited edition Cardboard viewers are available for pre-order for $17.95 from the link below.
Interested in how the game came together? Here's a look at the behind-the-scenes footage: