You had to know someone was going to get a good quote from Nintendo about VR after it made such a massive splash at E3 this year, and Bloomberg Video delivered.
"For us, we want to make sure that technology is mainstream. We want to make sure the technology represents strong value to the consumer. So the way we look at VR or even AR, for us the technology has to be at a point where it can be mainstream, and then it takes content creating companies like us to really make things that the consumer wants to experience, that they want to jump into the particular technology."
Couple of things here, but before we go anywhere else with this I'd like to remind everyone that the Virtual Boy was not a VR headset.
Reggie's comments here aren't at all surprising. Nintendo isn't in a position to launch anything VR right now, because they're so focused on digging themselves out of the Wii U pit with their NX console. Since Nintendo refuses to become a software company that enjoys pulling in temporary truckloads of cash by releasing their back catalog on things that don't have the Nintendo logo emblazoned upon it, the next year hinges on NX and the new Zelda game. Nintendo's history of using hardware that is a full generation behind Sony and Microsoft means NX will not be even close to VR ready.
This is the public comment Nintendo had to make, but it's hardly representative of reality.
What is interesting is the commentary on "snackable" experiences, which is more representative of Google Cardboard and Samsung's Gear VR than Oculus Rift, HTC Vive, or PlayStation VR. True enough, there really isn't a huge list of VR titles with 60-70 hours of gameplay that you can spend an entire weekend playing right now. On the other hand, Nintendo's current market successes outside of Splatoon include sequels to Mario Kart and Smash Bros, all of which feature gameplay in bursts of 10 minutes or less. It could be argued that arcade-style "snackable" bursts of entertainment next to a massive army of NFC-enabled collectible figurines is the only reason people turn on a Wii U right now.
Reggie's commentary on Augmented Reality is interesting as well, given the existence of AR-esque features on both the 3DS and Wii U platforms. The features never really took off on either platform, but when combined with the popular motion-tracking hardware in the Wii, Nintendo has clearly been flirting with the individual pieces that make VR and AR experiences great for a while now. This is the public comment Nintendo had to make, but it's hardly representative of reality.